In 1996 leaders of industry in NSW formed the Property Industry Foundation to mobilise its resources to assist charitable organisations providing services to youth at risk. The Foundation has grown to become the preeminent charity within the property industry.
In Australia, the Red Shield has become one of the country's most identified and trusted brands, leading the Australian Salvation Army to prefer to use this symbol over the crest on its uniform, corps buildings and advertising materials. In the 5th Volume of Australian Superbrands it was recorded that "Research reveals that the popular Salvation Army slogan ‘Thank God for the Salvos’ has almost total recognition amongst the Australian public, achieving 93 per cent aided awareness.